diff --git a/drivers/staging/greybus/interface.c b/drivers/staging/greybus/interface.c
index 823debb40272..c7793a93c802 100644
--- a/drivers/staging/greybus/interface.c
+++ b/drivers/staging/greybus/interface.c
@@ -12,6 +12,74 @@
 
 #define GB_INTERFACE_DEVICE_ID_BAD	0xff
 
+/* DME attributes */
+#define DME_DDBL1_MANUFACTURERID	0x5003
+#define DME_DDBL1_PRODUCTID		0x5004
+
+#define DME_TOSHIBA_ARA_VID		0x6000
+#define DME_TOSHIBA_ARA_PID		0x6001
+
+/* DDBL1 Manufacturer and Product ids */
+#define TOSHIBA_DMID			0x0126
+#define TOSHIBA_ES2_BRIDGE_DPID		0x1000
+#define TOSHIBA_ES3_APBRIDGE_DPID	0x1001
+#define TOSHIBA_ES3_GPBRIDGE_DPID	0x1002
+
+
+static int gb_interface_dme_attr_get(struct gb_interface *intf,
+							u16 attr, u32 *val)
+{
+	return gb_svc_dme_peer_get(intf->hd->svc, intf->interface_id,
+					attr, DME_ATTR_SELECTOR_INDEX_NULL,
+					val);
+}
+
+static int gb_interface_read_ara_dme(struct gb_interface *intf)
+{
+	int ret;
+
+	/*
+	 * Unless this is a Toshiba bridge, bail out until we have defined
+	 * standard Ara attributes.
+	 */
+	if (intf->ddbl1_manufacturer_id != TOSHIBA_DMID) {
+		dev_err(&intf->dev, "unknown manufacturer %08x\n",
+				intf->ddbl1_manufacturer_id);
+		return -ENODEV;
+	}
+
+	ret = gb_interface_dme_attr_get(intf, DME_TOSHIBA_ARA_VID,
+					&intf->vendor_id);
+	if (ret)
+		return ret;
+
+	ret = gb_interface_dme_attr_get(intf, DME_TOSHIBA_ARA_PID,
+					&intf->product_id);
+	if (ret)
+		return ret;
+
+	/* FIXME: serial number not implemented */
+	intf->serial_number = 0;
+
+	return 0;
+}
+
+static int gb_interface_read_dme(struct gb_interface *intf)
+{
+	int ret;
+
+	ret = gb_interface_dme_attr_get(intf, DME_DDBL1_MANUFACTURERID,
+					&intf->ddbl1_manufacturer_id);
+	if (ret)
+		return ret;
+
+	ret = gb_interface_dme_attr_get(intf, DME_DDBL1_PRODUCTID,
+					&intf->ddbl1_product_id);
+	if (ret)
+		return ret;
+
+	return gb_interface_read_ara_dme(intf);
+}
 
 static int gb_interface_route_create(struct gb_interface *intf)
 {
@@ -279,6 +347,10 @@ int gb_interface_activate(struct gb_interface *intf)
 {
 	int ret;
 
+	ret = gb_interface_read_dme(intf);
+	if (ret)
+		return ret;
+
 	ret = gb_interface_route_create(intf);
 	if (ret)
 		return ret;
diff --git a/drivers/staging/greybus/interface.h b/drivers/staging/greybus/interface.h
index 8b6fcfe90883..1a6ce5ce6e6c 100644
--- a/drivers/staging/greybus/interface.h
+++ b/drivers/staging/greybus/interface.h
@@ -27,7 +27,6 @@ struct gb_interface {
 	char *vendor_string;
 	char *product_string;
 
-	/* Information taken from the hotplug event */
 	u32 ddbl1_manufacturer_id;
 	u32 ddbl1_product_id;
 	u32 vendor_id;
diff --git a/drivers/staging/greybus/svc.c b/drivers/staging/greybus/svc.c
index 96d3d55f54ed..0659815248f9 100644
--- a/drivers/staging/greybus/svc.c
+++ b/drivers/staging/greybus/svc.c
@@ -460,11 +460,12 @@ static void gb_svc_process_intf_hotplug(struct gb_operation *operation)
 		return;
 	}
 
-	intf->ddbl1_manufacturer_id = le32_to_cpu(request->data.ddbl1_mfr_id);
-	intf->ddbl1_product_id = le32_to_cpu(request->data.ddbl1_prod_id);
-	intf->vendor_id = le32_to_cpu(request->data.ara_vend_id);
-	intf->product_id = le32_to_cpu(request->data.ara_prod_id);
-	intf->serial_number = le64_to_cpu(request->data.serial_number);
+	ret = gb_interface_activate(intf);
+	if (ret) {
+		dev_err(&svc->dev, "failed to activate interface %u: %d\n",
+				intf_id, ret);
+		goto err_interface_add;
+	}
 
 	/*
 	 * Use VID/PID specified at hotplug if:
@@ -480,13 +481,6 @@ static void gb_svc_process_intf_hotplug(struct gb_operation *operation)
 		intf->product_id = product_id;
 	}
 
-	ret = gb_interface_activate(intf);
-	if (ret) {
-		dev_err(&svc->dev, "failed to activate interface %u: %d\n",
-				intf_id, ret);
-		goto err_interface_add;
-	}
-
 	ret = gb_interface_enable(intf);
 	if (ret) {
 		dev_err(&svc->dev, "failed to enable interface %u: %d\n",